Terms & Conditions

These terms govern your use of dalisayads.com and any services provided by Dalisay Ads, a sole proprietorship registered in India under Udyam (MSME) registration, operating from Faridabad, Haryana ("Dalisay Ads", "we", "us"). By using this website or engaging our services, you agree to these terms.

1. Services

We provide performance marketing services across two tracks: paid media strategy and management for HealthTech and EdTech brands, and a patient growth system for private clinics covering Google Business Profile optimisation, review generation and local search visibility. Related work may include conversion rate optimisation, generative engine optimisation and AI search visibility, analytics and tracking setup, and consulting.

The specific scope, deliverables, timeline and fees for any engagement are set out in a separate proposal, statement of work or written agreement. Where anything in that document conflicts with these terms, that document takes precedence.

2. Website content

Content on this website is provided for general information. Case studies, benchmarks and performance figures — including any ROAS, ranking, review volume or cost per lead figures shown — describe past results in specific contexts. They are not a prediction or guarantee of results in yours. Nothing on this site constitutes legal, financial or medical advice.

3. Engagement and fees

• Fees, currency, billing cycle and payment terms are stated in the proposal or agreement for your engagement.
• Unless agreed otherwise, retainer fees are payable in advance of the service period.
• Advertising spend is separate from our fees. Media budgets are paid by you directly to the advertising platform, and we never take custody of them.
• Invoices unpaid beyond the stated due date may result in work being paused after written notice.
• Taxes, bank charges and currency conversion costs are payable by the client unless stated otherwise.

4. Client responsibilities

To deliver the work, we rely on you to:

• Provide timely access to advertising accounts, analytics, Google Business Profile, websites, and any assets required.
• Supply accurate information, and hold the necessary rights to any brand assets, images, copy or claims you give us to use.
• Ensure your products, services and advertising claims comply with applicable law and with the advertising policies of the platforms concerned — this matters particularly in regulated categories such as healthcare, medical devices, prescription treatments and aesthetic procedures.
• Review and approve campaigns, creative and landing pages where approval is requested.

5. Advertising platforms and account access

6. No guarantee of results

Advertising performance depends on many factors beyond our control, including market conditions, competition, seasonality, pricing, product-market fit, your sales or intake process, and platform behaviour. We commit to applying professional skill and care to the work. We do not guarantee any specific ranking, impression volume, lead or patient volume, cost per acquisition, return on ad spend, or revenue outcome, and no such guarantee should be inferred from any conversation, proposal or case study.

7. Intellectual property

• All content on this website, including copy, design, graphics and our proprietary frameworks such as the GEO and AI visibility audit methodology, remains our property and may not be copied, republished or resold without written permission.
• Deliverables produced specifically for you — campaign structures, ad copy, creative and reports — become yours on full payment of the fees due for them.
• Our underlying methods, templates, tools and know-how remain ours, and we may continue to use them for other clients.
• Unless you tell us otherwise in writing, we may reference your business name and anonymised performance results in our portfolio and marketing.

8. Confidentiality

Each party will keep the other's non-public business information confidential and use it only for the purpose of the engagement. This obligation continues after the engagement ends. It does not apply to information that is public through no fault of the receiving party, or that must be disclosed by law.

9. Term and termination

Either party may end an ongoing engagement by giving 30 days' written notice, unless the agreement for that engagement states otherwise. Either party may terminate immediately if the other commits a material breach and does not remedy it within 14 days of written notice. On termination, fees for work performed up to the termination date remain payable, and we will hand over access, assets and documentation within a reasonable period.

10. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, including lost profits, lost revenue, lost data, or loss of business opportunity. Our total aggregate liability arising out of or connected with an engagement is limited to the total fees paid by you to us for that engagement in the three months preceding the event giving rise to the claim. Nothing in these terms excludes liability that cannot be excluded by law, including liability for fraud.

11. Indemnity

You agree to indemnify us against claims arising from materials, claims or products you supply or ask us to promote, including claims of intellectual property infringement, regulatory breach, or misleading advertising.

12. Third-party links and tools

This website may link to third-party sites and tools. We do not control them and are not responsible for their content, security or privacy practices.

13. Privacy

Our handling of personal data is described in our Privacy Policy, which forms part of these terms.

14. Changes to these terms

We may update these terms from time to time. The date at the top of this page reflects the current version. Continued use of the website or our services after an update means you accept the revised terms. Changes do not retroactively alter an agreement already signed.

15. Governing law

These terms are governed by the laws of India. The courts at Faridabad, Haryana have exclusive jurisdiction over any dispute, except where mandatory consumer protection law in your country of residence provides otherwise. Both parties agree to attempt to resolve any dispute in good faith through discussion before starting proceedings.

16. Contact